Caution: Hot Stuff
As far as I'm concerned, hot sauce is the very foundation of the food pyramid.
My personal food pyramid is surrounded by a fiery moat of hot pepper sauce, accessed via a celery stick drawbridge.
There are very few edible objects that are not improved greatly by a few liberal shakes of the molten pepper juice. I think most spicy-food lovers would agree.
Apparently, the folks who distill the capsaicin elixir known as "Frank's Red-Hot" understand this. They understand the psychology. They are appealing to the fiery passion their product inspires in their customers.
While perusing the Sunday newspaper, I came across this ad (accompanied by a coupon for a FREE bottle of the Red-Hot).
I ask you this. Is that saucy little splatter in the tagline just a clever design element?
Or is there an implied expletive? As in, "I put that shit on everything!"
If a love for spicy food indicates a spicy personality-- and a tendency towards spicy language-- then this is a brilliant piece of marketing.
Bravo, Frank! Please carry on with your noble mission of charring my tastebuds and raping my sinuses.
My personal food pyramid is surrounded by a fiery moat of hot pepper sauce, accessed via a celery stick drawbridge.
There are very few edible objects that are not improved greatly by a few liberal shakes of the molten pepper juice. I think most spicy-food lovers would agree.
Apparently, the folks who distill the capsaicin elixir known as "Frank's Red-Hot" understand this. They understand the psychology. They are appealing to the fiery passion their product inspires in their customers.
While perusing the Sunday newspaper, I came across this ad (accompanied by a coupon for a FREE bottle of the Red-Hot).
I ask you this. Is that saucy little splatter in the tagline just a clever design element?
Or is there an implied expletive? As in, "I put that shit on everything!"
If a love for spicy food indicates a spicy personality-- and a tendency towards spicy language-- then this is a brilliant piece of marketing.
Bravo, Frank! Please carry on with your noble mission of charring my tastebuds and raping my sinuses.
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